A Universal Language of AR Experiences
Clear Expectations. Instant Understanding. Better Engagement.
In a world saturated with QR codes, audiences have developed scan fatigue. They hesitate, wondering: Will this take me to a website? Download something? Play a video? This uncertainty kills engagement before it begins.
Icons That Tell Your Story Before It Starts
Just as play buttons universally mean “video” and shopping carts mean “purchase,” AR experiences deserve their own clear visual vocabulary. By standardizing iconic triggers for AR content, we eliminate the guesswork and create immediate understanding.
It’s time for AR to speak a universal language.
- Purchase – Shows shopping experiences, product catalogs, or direct buying options
- Gaming – Engage and excite before your audience scans
- Entertainment – Your audience knows they’ll be delighted, engaged, or entertained
- How-To – Indicates tutorials, assembly guides, or step-by-step instructions
- Service Preferences – Allow your audience to customize an experiences; in-store, popup events, or trade shows
- Information – Signals educational content, product details, or brand stories
Click the bar to download your starter set of universal AR icons.
When your audience sees these familiar symbols on packaging, posters, or any printed material, they instantly understand the value waiting for them. No more abandoned scans. No more disappointed users. Just clear communication that drives purposeful engagement.
Why This Matters for Your Campaigns
When your audience sees these familiar symbols on packaging, posters, or any printed material, they instantly understand the value waiting for them. No more abandoned scans. No more disappointed users. Just clear communication that drives purposeful engagement.
- For Creators & Agencies: Focus your creative energy on content, not explaining what happens next
- For Brands: Build trust through transparency and deliver exactly what you promise
- For Audiences: Enjoy friction-less experiences that respect their time and expectations
The Technology Has Evolved. Our Visual Language Must As Well.
Modern AR technology no longer requires QR codes – any sufficiently detailed image can trigger an experience. This freedom allows us to prioritize clarity and design aesthetics while maintaining functionality. Your packaging stays beautiful. Your posters remain impactful. Your brand materials work harder.
Evolve with us in establishing the new standards for AR experiences. When audiences know what to expect, they’re more likely to engage, share, and return.