When a viewer points their phone at an AR-enabled poster, the image becomes a trigger. Video, animation, and interactive content layer directly onto the physical world through their camera.
The design principles are straightforward. Keep the poster clean and visually direct. The AR content must extend the message, not compete with it. Strong image contrast helps recognition. The experience should feel like a natural continuation of what the poster already communicates.
With Spatial Mods, any sufficiently detailed image can serve as the trigger. Your existing print materials are already closer to AR-ready than you think.