Augmented reality is defined by the relationship between a digital experience and the real world. Without a real world object to scan, no video playback is possible. That dependency is precisely what makes Spatial Mods an AR platform.
The video is the experience. The printed material, packaging, poster, or product is the trigger. One cannot exist without the other. When your audience points the Spatial Mods viewer at your image and content appears, they are not watching a video. They are watching the physical world come to life.
The simplicity of the format is a feature, not a limitation. AR does not require complexity to be AR. It requires a real world trigger and a digital response. Spatial Mods delivers both.