Moving beyond the use of standard QR codes is the first step. AR experiences suffer from a simple problem: audiences don’t know what they’re getting before they scan. That uncertainty kills engagement before it starts.
The solution is a standardized visual vocabulary, the same way a play button means video and a shopping cart means purchase.
Modern AR no longer requires QR codes. Any detailed image can trigger an experience, freeing brands to prioritize design while the icons handle communication. Download a free starter set of Universal Icons.